Marketing That Works From the Truck

Most business software ships a mobile app that can read but not work. You can look at a dashboard. Anything that matters waits until you are back at a desk.

For a marketing platform that is close to useless, because the moments when you need it are exactly the moments you are not at a desk. The campaign is sending and you want to know how it is going. A customer replies and you want to see the thread. You are standing in front of finished work with a phone in your hand and that is the photograph the next post needs.

Same platform, smaller screen

The Growth7 iPhone app runs the job. Campaigns, audience, the content library, social, autopilot, analytics — and the assistant, so you can ask for something on the way to the next call.

Start a campaign at your desk and check how it is delivering from the truck. Same records, same controls, no reduced mobile edition with three features and an upgrade prompt.

Where it earns its place

Two things in particular.

Sending status. A large campaign paces out over days. Being able to see how far through it is, what is queued, and what failed — without opening a laptop — is the difference between confidence and a nagging worry.

Capture. Photographs of real work are the best marketing a service business has, and they are taken on a phone. Getting them into the library at the moment they are taken, rather than in a batch nobody ever gets to, is how the content pipeline stays fed.

The desk version is still where you do the heavy building. The phone is where you keep it moving.